THE KNOT DIGITAL CAMPAIGN
Bottega Veneta asked Mazarine Digital to produce a digital campaign promoting one of their iconic bags : The Knot.
Full campaign showreel (2:36)
Our goal was not to list features or how the bag was handcrafted but instead to visually describe the emotions you could feel when wearing such a bag. It was also a way to showcase the brand's DNA.
We proposed seven interactive experiments emphasizing all the concept and history of the bag. Each of these experiments were adapted to be featured for social networks, with animated Gifs and videos.
The long and meticulous process of the making of a Knot bag and therefore all the craftmanship behind the product.
The iconic "intrecciato" from Bottega Veneta, which consists of an interlacing of leather strips that give both flexibility and resistance to the material.
How the philosophy of Bottega Veneta is linked to an architectural and technical approach of art and fashion. These animations were programmatically coded to allow interactions with the user.
An interactive experiment showing the links between the material, the brand, and the city of Vicenza Italy, home of the Bottega Veneta craftmanship.
About Bottega Veneta's timeless approach of Fashion combined with the iconic knot handle decorating every clutch bags.